Event Reporting & Analytics: Footfall, Leads, Coverage

Every Showdeck event ends with a report, not a goodbye. Footfall counted at the gate, registrations against attendance, engagement on the floor and online, leads captured, media coverage and sponsor visibility, with photos and video, in a document you can forward to your management or your sponsors.

For annual events the report is the starting point for the next edition: what sold, what did not, which channel brought the audience, and what to change.

Photo: Luke Chesser on Unsplash

What is included

Footfall and attendance counting (gate scans, counters, registrations)
Audience profile from registration data
Engagement: dwell time, zone traffic, polls, social mentions
Lead capture and CRM-ready lists
Media coverage log and reach
Sponsor visibility report with photos
Budget versus actual and recommendations
Photo and video documentation

How it runs

The work, step by step

Step 1

Define

The five numbers that matter for your event, agreed before the show.

Step 2

Capture

Scanning, counters, forms and photographers set up to collect them.

Step 3

Analyse

Data cleaned and compared with the plan and the last edition.

Step 4

Report

A short written report and a presentation within seven working days.

Questions

Frequently asked

Do we get the raw data?

Yes. Registration lists, scan logs and survey responses are yours, exported in spreadsheets, with personal data handled under our privacy policy.

Can you report on an event you did not produce?

Yes. We can set up counting, scanning and surveys for any event and deliver the report.

How do you count footfall at a free, open event?

Gate counters and sample counts at fixed intervals, plus QR check-ins where there is registration. We state the method in the report so the number can be trusted.

Proof of what the event did