Showdeck crew on site

Our process

How We Build Your Event

Six clear steps, one accountable team. This is exactly what happens between your first call and the final report.

Brief & discovery at a Showdeck event
Step 01

Brief & discovery

Every good show starts with the right questions. We meet you, or visit the venue, to learn what the event must achieve: leads, ticket sales, brand recall, a launch or a celebration. We agree who the audience is, how many people you expect, and what a great result looks like.

  • Objectives and success measures
  • Audience, guest list and footfall targets
  • Venue options and permissions needed

You get a one-page brief back, so everyone signs off on the same goals before money is spent.

Concept & budget at a Showdeck event
Step 02

Concept & budget

Our producers build a concept around your goal: the theme, the flow of the day, the artists or speakers, and where the money should go to make the biggest impact.

  • Theme, look and feel
  • Line-up, speakers or artists
  • Line-item budget with options

You receive a line-item budget with options, so you can see exactly what each element costs and choose where to save or spend.

Design & approvals at a Showdeck event
Step 03

Design & approvals

Our design team creates 3D stage and stall renders, floor plans, branding and signage. At the same time we apply for the police, fire, excise and venue permissions the event needs.

  • 3D renders and floor plans
  • Brand, signage and print files
  • Police, fire and venue permissions

Nothing is built until you approve the renders, so the final show looks the way you expected.

Production & fabrication at a Showdeck event
Step 04

Production & fabrication

Stages, sets and stalls are fabricated by our own workshop. Our technical team supplies and runs LED walls, sound, lighting, power and streaming. Everything is set up in advance and tested in a full technical rehearsal.

  • Stage and set fabrication
  • LED walls, sound, lighting and power
  • Full tech rehearsal before doors open

One team builds and runs the technology, so there is no blame game between vendors on the day.

Marketing & ticketing at a Showdeck event
Step 05

Marketing & ticketing

If the event needs an audience, we bring it. We run Meta and Google ad campaigns, influencer and PR outreach, ticketing and registrations, and we deliver every promise made to sponsors and partners.

  • Meta and Google ads, influencers and PR
  • Ticketing, registrations and check-in
  • Sponsor and partner deliverables

You see weekly numbers for reach, registrations and ticket sales while the campaign runs.

Show day & report at a Showdeck event
Step 06

Show day & report

On the day, a named Showdeck lead runs the show with our own crew: supervisors, hosts, promoters, security marshals, stage hands and housekeeping. After the event we hand over photos, video and a report with attendance and results.

  • Crew, hosts, security and housekeeping
  • Live show calling and backstage
  • Photos, video and a post-event report

You get one point of contact from the first call to the final report.

Ready to start step one?

Send the brief: brand, objective, city and dates. We reply with an approach and a budget range, usually the same working day.

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