SHOWDECKMarketing that fills the venue.
Launch plans, influencer and PR, Meta and Google ads, on-ground promotion and ticketing strategy for concerts, festivals, exhibitions and summits, run by the same team that produces the show.
Promotion planned with the production, not after it
An event is only as good as the crowd that turns up. Showdeck plans marketing alongside production, so the creative, the ticket tiers, the sponsor commitments and the on-ground experience all tell the same story. We have filled concerts, summits and festivals across Delhi NCR, and we market our own festival IPs, so we spend our own money on what works.
A typical campaign combines a phased launch calendar, creator and influencer partnerships, PR, performance advertising on Meta and Google, WhatsApp and email registration flows, and on-ground promotion with look-walkers, promoters and branded activations in high-footfall areas. Every channel is tracked to registrations or ticket sales so you can see what each rupee did.
Everything in-house.
Launch calendar
Teasers, announcements, early-bird and last-call phases mapped to the ticket release plan.
Influencer & PR
Creator partnerships, press releases and media invites that build buzz before the gates open.
Performance ads
Meta and Google campaigns tracked to registrations and ticket sales, not just reach.
On-ground promotion
Look-walkers, promoters, sampling and branded activations across high-footfall routes.
Ticket sales strategy
Tiered pricing, phased release and the right ticketing platforms for your audience.
Sponsor visibility
Activation zones and sponsor reports that make renewals easier.
Delivered by our team.
999 Auto Parts
Backlit walking billboards across high-footfall routes at night.
Vadilal Summer Activation
Canopy build, sampling counters, mascots and promoters.
Cardio Carnival
Marketing and ticketing for India’s first fitness music festival.
Common questions.
What is event marketing?
Event marketing is everything that gets the right audience to an event and makes the brand memorable once they are there: launch planning, ads, influencers, PR, on-ground promotion and ticketing.
Can you market an event you are not producing?
Yes. We can run marketing and ticketing on its own, though campaigns work best when we also see the production plan.
Which channels work best in Delhi NCR?
For most events: Instagram and Meta ads, creator collaborations, WhatsApp communities and on-ground promotion near the venue. We test and shift budget to whatever sells tickets.
How do you report results?
Every channel is tracked to registrations or ticket sales, with a post-event report covering reach, cost per registration and footfall.
Send the brief.
- 01
Concert and festival promotion
- 02
Exhibition visitor registration
- 03
Summit delegate acquisition
- 04
Brand activations and sampling
- 05
Social media and content
- 06
Ticketing and pricing strategy